Step 2 - Set up Google Analytics (sales funnel visualisation)


  • Once settings are configured, it can take Google up to 48 hours to show your data.
  • For instructions and troubleshooting advice on any standard element of Google Analytics, please refer to the Google Analytics Help Center (we don’t repeat these instructions here).

1. Log into your Google Analytics account. Under Administration > Goals, create a new goal to set up a sales funnel visualisation.

The quickest way is to click ‘import from gallery’.

2. Search for 'magento checkout success', then click ‘import’ on the Fooman add-on.

3. Select ‘Create new Goal’ and then ‘Create’. 

4. Your goal is now pre-populated with the recommended information.  

Click ‘Save Goal’. If you want to make any changes to the goal (such as adjustments for a one step checkout extension), do this before saving it. More details are below.

5. If you prefer to set the goal up manually, or want to make any changes to the settings shown in the screenshot above, these are the settings:

Goal Description

Enter a goal name (eg. “Checkout Success”). Set the goal type to “Destination”.


To properly display exits in the funnel visualisation, set the destination as “equals to”. Enter /checkout/onepage/success

Case Sensitive

Leave this unticked.

Value (Optional)

Set a goal value if desired.


Set up a sales goal funnel which provides a great overview of sales conversion rates during the different checkout steps of your store.

If you use Magento's default OnePage checkout, enter the following:

  • Step 1: /checkout/onepage
  • Step 2: /checkout/onepage/opc-login
  • Step 3: /checkout/onepage/opc-billing
  • Step 4: /checkout/onepage/opc-shipping
  • Step 5: /checkout/onepage/opc-shipping_method
  • Step 6: /checkout/onepage/opc-payment
  • Step 7: /checkout/onepage/opc-review
  • Step 8: /checkout/onepage/opc-review-placeOrderClicked

Note: The default Magento checkout is called OnePage Checkout. As part of this checkout, you have to click from one step to the next.

If you use a One Step Checkout extension, enter only one step:

  • Step 1: /checkout/onepage

Fooman Google Analytics + cannot provide a detailed breakdown of the checkout process with a One Step Checkout extension (as all steps are visible at once and cannot be differentiated between). 


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